Making Your Mark in Short-Term Rentals
By Jeremy Ashburn

Show You’re the Real Deal
Ever caught yourself questioning, “Can I trust this short-term rental company?” Your first move to squash those doubts is by proudly displaying your company registration and your affiliations. Be it VRMA memberships or local connections to the Chamber of Commerce and tourism boards, showing off these partnerships—and linking out to them—can boost your credibility and plant you firmly within the community fabric.
Keep It Professional, Keep It Friendly
Think of your website as your digital welcome mat. It needs to be sleek, inviting, and easy to navigate. Jam-pack it with real reviews from guests, share your story on the “About Us” page, and ensure a user-friendly design. A website that’s a hot mess, slow, or feels cold is a hard pass. Your site should echo your professionalism and warmth loud and clear.
What You See Should Be What You Get
The burning question for every guest is, “Is the place actually like the pictures?” Nothing shatters trust like outdated or misleading photos. Keep your listings fresh and accurate. Have you changed the decor? Update those pictures and let your guests know. A dash of honesty about your property’s current look, including a note on photo accuracy, can go miles in keeping trust intact.
Spotless and Secure is the Way
A spotless, safe space is essential. Be crystal clear on your website about your cleanliness and safety measures. Boast about your professional cleaning squad and any specific protocols you adhere to. Sharing guest reviews that highlight the cleanliness and safety of your properties can also calm the nerves of potential guests.
Got a Problem? We’re On It
Life’s full of surprises, and sometimes things go wrong. It’s crucial to let your guests know they’re supported. Offer an emergency contact, detail your approach to tackling issues, and make sure they know when and how you’ll respond. Open, clear communication can turn what feels like a catastrophe into just a slight inconvenience.
Your Info’s Safe With Us
With online scams on the rise, the security of personal and payment information is paramount. Showcase your security badges, like I-PRAC certification, and provide safe payment methods like STRIPE and PayPal. Assuring guests that their details are securely handled builds trust and eases worries.
Understanding Cancellation Needs
Life is unpredictable, and plans can change. Being clear and fair about your cancellation policy is key. Spell out the conditions for
cancellations or booking adjustments, and be transparent about what’s refundable. Offering travel insurance is a thoughtful gesture that can provide guests with extra peace of mind and shows your company goes the extra mile.
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